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Barack Obama Is What We Get When We Don’t Pay Attention

I knew I wouldn’t be voting for Barack Obama when I heard his exchange with Joseph Wurzelbacher when he said:

My attitude is that if the economy’s good for folks from the bottom up, it’s gonna be good for everybody. I think when you spread the wealth around, it’s good for everybody.

It was at that instant that I knew Obama was bad news but, because of his “storybook” rise he would be elected president.

Obama

To quote Joesph Biden:

I mean, you got the first mainstream African-American who is articulate and bright and clean and a nice-looking guy. I mean, that’s a storybook, man.

Many white Americans would vote for Obama because they wanted to send a message – either to themselves, their parents, or “society” that they were not racist. And John McCain was an inferior candidate to go up against the trendy, young, hip, bi-racial Obama.

As someone told me at the time, McCain was a typewriter while Obama was an iPhone.

But because of a variety of forces, Obama was elected however Americans didn’t really look beyond the flashy marketing to see what they were actually getting.

Obama Snubs Iraqi Prime Minister at G7, ISIS Then Taunts

We saw a variety of SJWs (Social Justice Warriors) put into position of power. Everybody from the wacky Van Jones to the scary Eric Holder. And we had a press that just frothed over the chance to love Obama.

But the outcome was different.

The outcome of today’s elections should be no surprise… except that they are not a more resounded refutation of Obama and his party. Perhaps, as Rush Limbaugh suggested, rejection of the Tea Party by the GOP is why. Perhaps voters feel neither side has any solutions. Perhaps the candidates aren’t overly stimulating. Or maybe people are simply worn out.

the outcome of today will matter, a little, in the short term… the outcome two years from now will really be what counts.

Will the GOP use the time wisely or just piss it away?

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Best Bait for Saltwater Fishing

What is the secret to landing a monster grouper, or battling a spirited marlin? It’s all in the bait. Most saltwater fish prefer natural baits to artificial lures, so it is important to know what certain species eat. Bait common to a fish’s environment leads to more consistent striking action and angling enjoyment.

Best Bait for Saltwater Fishing

Live Shrimp

Live shrimp is considered by many the best overall saltwater bait. Few saltwater fish species can resist the temptation of lively, fresh shrimp. It is the natural diet of nearly every type of near-shore saltwater game fish. When rigging a live shrimp on a hook, avoid piercing the dark vital organ behind the head. This will ensure the shrimp remains alive longer.

Live Crabs

Several saltwater fish prefer small live crabs. Tasty sheepshead and sea trout love to feed on fiddler crabs found around bridge pylons and docks. A great thing about this bait is the ease of finding and catching them, eliminating the need to buy bait. Hook crabs through the rear of their shells to allow natural movement in the water.

Best Bait for Saltwater Fishing

Fresh Clams

Clams are a great bait when surf fishing for species like pompano or whiting. Around seawalls, flounder and halibut will also hit clams consistently. The ideal size for a bait clam is 4 to 5 inches. To rig a line with clam, remove the “meat” from inside the clam shell and run the hook through it to the first bait-holder barb. The point of the hook should remain buried in the meat. A 5-inch clam provides enough bait for up to three hooks.

Small Bait Fish

Larger offshore game fish, such as tarpon and dolphin, are enticed by a variety of small bait fish. Pin fish, pig fish and finger mullet are the most popular choices for saltwater fishermen. Properly rigged bait fish are lively and spark attention from aggressive feeders. Run a hook through the mouth, allowing the fish to move naturally through the water.

Best Bait for Saltwater Fishing 3

Cut Bait

Cut bait is simply fish that’s been cut up into smaller pieces. It is flexible and is effective for surf, near-shore and offshore fishing. Large saltwater species in deeper waters, such as grouper and red snapper, are especially fond of cut bait. Prepare cut bait by cutting of the head and tail. Discard the tail, but keep the head. Cut the body into horizontal and vertical strips for rigging on the hook. Keep the hook transparent when rigging the bait.

How to Charge an iPod Nano Without a Computer

While traveling, you might want to bring your iPod Nano with you. If you use your computer at home to charge your iPod, you may need an alternate charging method when you’re away. Adapters, easily purchased at an electronics store, give you two other options.

How to Charge an iPod Nano Without a Computer Things You’ll Need:

12 volt or USB power adapter iPod USB cable
12 volt or USB power adapter
iPod USB cable

Step 1

Decide whether you want to charge your iPod Nano in your vehicle or your hotel room. If you will be driving a lot on your trip, charging the iPod in the vehicle is convenient.

Step 2

Use a 12-volt power adapter made for iPods to charge your device in the vehicle. Some of these also offer the option to play your iPod’s music through your vehicle’s speakers.

How to Charge an iPod Nano Without a Computer

Step 3

Plug the adapter into your vehicle’s 12-volt power outlet. Plug the other end into your iPod. Your Nano will charge while you drive.

Step 4

Purchase a USB power adapter made for the iPod if you wish to charge your device in your hotel room.

Step 5

Plug the adapter into the wall. The USB cable that came with your iPod then plugs into the adapter. The other end of the USB cable connects to the Nano as usual. The Nano will start charging.

About Atlantis, Paradise Island

About Atlantis, Paradise Island Located in the Central Bahamas and only 30 miles away from the Nassau International Airport, Atlantis on Paradise Island is one of the Caribbean’s most popular resort locations.

Hotels
Atlantis contains six different hotel choices from which to choose, the Royal Towers, Coral Towers, beach Towers, the Cove Atlantis and the Harbor Side Resort. From the luxury of The Cove to the family-friendly atmosphere of the Harbor-side resort, Atlantis has an option for all tourists.

Features
The Atlantis property includes 11 pools, 19 restaurants and 7 lounges including a kid’s lounge. Also available to all guests is 24-hour room service, a continental breakfast and baby-sitting services.

Weather
The highest average temperature for Atlantis is around 90 degrees in July and August. Rainfall is highest from June through October.

About Atlantis, Paradise IslandActivities
Guests on Atlantis have an abundance of activities from which to choose including Atlantis Golf, the Atlantis Theater and Atlantis Speedway, swimming with the Dolphins at the Dolphin Cay, and letting go at the complementary water park, Aqua-venture.

Gaming
Atlantis offers multiple casino options including poolside gaming at The Cove and table gaming at the Sea-glass Lounge. In addition, the resort offers 24-hour gaming at the Atlantis Casino, the largest in the Caribbean according to nassauparadiseisland.com.

Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow their brands in the social media space. Here’s even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.

As anyone who’s known me for five minutes or less knows that I am a huge fan of pop culture and I love to tie in pop culture references with the world of social media, advertising and marketing, hence my column for Marketing Profs not long ago May the Force Be With You: Movie Quotes & Social Media. It’s obviously meant to take a lighthearted approach and look at social media and relate it to something most of us know and love – movies.

disconnected

Taking creative license, I’ll play the part of Col. Jessup and brand managers and marketers will play the part of Kaffee in the classic courtroom scene from the film A Few Good Men.

Steve: You want answers?
Marketers: I think I’m entitled to know the real reason people follow and like us in social media.
Steve: You want answers?
Marketers: I want the truth!
Steve: You can’t handle the truth! Mr. Brand Manager and Ms. Product Marketer we live in a world where consumers don’t give a damn about your content that you’re sharing on your Facebook Wall or whatever it is your Tweeting about. What they care about is getting something in return for their loyalty, they care about coupons and promotions and exclusive offers… in other words social currency. They want to be rewarded for their loyalty.

I am of course simplifying this as the content you share on Facebook and Twitter, etc. does have value and needs to be engaging and interesting and relevant to your audience.

But… as I wrote in the post re: the aforementioned survey from the Chief Marketing Officer (CMO) Council and Lithium, there is a disconnect between what a marketer thinks and what a consumer really wants. 65% of consumers say they engage with brands in social media for games, promotions, contests and exclusive offers BUT only 33% of marketers surveyed thought that was the reason as more marketers (57%) were under the impression that it was the content they were generating that was the reason for consumers liking them.

More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media
Yet another study, this one conducted by Chief Marketer, revealed the same disconnect:

tools and tactics

Do you see it?

59% of marketers in this survey think content is the key to engagement and way down in Part 2 at 39% you’ll see the real reason consumers want to engage and follow: coupons, promotions, exclusive offers, etc. And even further down the list are coupons and discounts that can either be shared with their fellow consumers or available via a geo-location service such as Four Square.

Brand managers, product marketers and marketers of all shapes and sizes, consumers are people and people are people which means they want something in return for their time, for their loyalty; they want something of value in exchange oh-so-valuable Like and Follow.

So the question to ask is what are you going to do about this?

What Mr. Brand Manager and Ms. Product Marketer are you going to do with this information?

What kind of “social currency” are your offering your customers and prospects?

How are you engaging them in the social media space?