How Insulin Resistance Might Be Keeping You From a Healthy Body

Are your weight loss efforts a constant struggle? You feel like you’re working hard, you’re eating less, you’ve shunned the quick fixes in favor of effective weight loss, but you’re just not losing weight. Worse yet, you can’t seem to control those incessant sugar cravings. Maybe there’s much more to your weight loss woes than just a lack of willpower. Many people are unaware that they may be insulin resistant, and that this condition is likely keeping them from losing weight.

How insulin works

The body breaks down food into proteins, micronutrients, and glucose. Glucose is a type of sugar we gain from digesting the starch and sugar in carbohydrates and is used by the body as a main source of fuel. The bloodstream carries glucose to individual cells to give them needed energy. Glucose in the blood is called ‘blood sugar’. As blood sugar levels rise after a meal, the pancreas releases insulin to help the cells to absorb the glucose while maintaining necessary stable blood sugar levels for the brain. Insulin regulates how the body burns and stores fat. Therefore, it’s important in maintaining a healthy weight, and especially critical if you’re not losing weight, to promote healthy insulin ‘sensitivity’.

What is insulin resistance

Diets rich in high-carb foods can cause insulin to spike too often and force the liver, fat, and muscle cells to stop responding to insulin properly. The blood sugar levels then continue to rise and the pancreas reacts by releasing even more insulin. In response to all this extra insulin, the cells reduce the ability (and number) of their insulin receptors on their surface to absorb glucose. Therefore, more and more glucose, or blood sugar, build up in the bloodstream, unavailable to the cells that need it. Those who are insulin resistant have high levels of insulin in their bloodstream as well. This sets the foundation for diabetes and heart disease. In addition, all that extra glucose forces the liver to convert it into stored fat. Those fat cells are packed with receptors that attract even more glucose, and the cycle becomes never-ending. Do you understand now why it is you are likely not losing weight?

There are other conditions, of which insulin resistance is related, that when combined, form what’s called metabolic syndrome. These other conditions include excessive waist fat, abnormal levels of cholesterol and triglycerides in the blood, and/or high blood pressure. Whether you’re dealing with insulin resistance or even metabolic syndrome, you are at risk for some serious health issues, and you must address this sooner than later.

What causes insulin resistance

Popular Western diets, loaded with refined carbs, processed foods, and significant amounts of sugar, dramatically decrease insulin sensitivity. Physical inactivity can play a role as well. Dealing with insulin resistance really comes full circle to what you have always heard in regards to weight loss – it’s largely about the quality and quantity of the foods you eat and how active you are.

Symptoms of insulin resistance

Common symptoms include fatigue, carbohydrate cravings, and weight gain. Women who are insulin resistant often find it easier to gain weight as they approach menopause. Belly fat can be an indicator of insulin resistance. The fat cells in your stomach are far more susceptible to storing excess glucose than other fat cells in your body due to their close proximity to the digestive organs.

Dangers of insulin resistance

Those who are insulin resistant can suffer from the following diseases: obesity (especially excessive belly fat), type 2 diabetes, heart disease (hardening of the arteries), breast cancer, high blood pressure, high cholesterol, kidney damage, and polycystic ovarian syndrome.

Can insulin resistance be reversed?

Yes, insulin resistance can be reversed and you can gain back a healthy level of insulin sensitivity. Addressing insulin resistance and the elevated blood sugar levels that come with it could be a very powerful factor in finally getting relief if you are not losing weight, not to mention ward off a whole host of other harmful health conditions.

Where do you start? Stop eating simple, refined carbohydrates like potato chips, french fries, candy, desserts, frozen dinners, crackers, bleached (white) bread, rice and pasta, soda, processed snack foods of any type, fruit juice, sugar and any number of other ‘foods’ like this. These foods have a high glycemic index, which means they quickly elevate your blood glucose levels once consumed. If you just read this list and groaned at the thought of giving up these items, then there’s an even better chance that insulin resistance is something you should address. Welcome and embrace natural, whole foods into your diet and become militant about reading labels, watching out for added sugars (and sodium while you’re at it). I realize that proper nutrition can be confusing, especially when food companies tell you their food is healthy even when it’s really not. I strongly encourage you to watch this FREE video for outright shocking nutrition information that will help you avoid many food mistruths and outright lies, and will help you start fighting insulin resistance today.

And here’s one more powerful nutrition tip if you’re not losing weight. Strive to eat more often. Forego the standard three meals a day for three small meals and two or three small snacks. You’ll keep your blood sugar lower by not starving between meals.

Make a move

Next, you need to get moving. Research has shown a correlation between physical activity and healthy insulin sensitivity. If you are unable to do high impact physical fitness like running, then just put on your comfortable shoes and start walking. Read my article on other fitness activities to get rid of belly fat that will get you started in the right direction. Just keep at it and don’t give up. Weight loss takes time. If you have the healthy attitude that every positive thing you do is dramatically making a difference (and it really is), then you can go about each day optimistic that you’re moving toward your goal, even if sometimes you don’t see much progress. Just be patient because it will come.

See a doctor

Reversing insulin resistance and losing dangerous body fat is your highest priority. Definitely, see your doctor discuss this more in depth. Let him or she know that you’re not losing weight and that you wish to discuss insulin resistance and how this might be affecting your efforts.

What Rosie O’Donnell Says Is Not Newsworthy

What is it lately about Rosie making the news so much. Who is she that whatever she seems to comment on recent situation gets deemed headline news? I have to admit, I have been checking again lately, despite my previous rants. Perhaps it is because they seem to be such good fodder for new rants.

I don’t like Rosie, never have, and like her even less each time I see she has been quoted yet again because of her heavy-duty left-wing opinion. She is back again, feuding with Donald Trump over the whole Miss USA “scandal.” First, I don’t really care at all about Trump’s decision to keep the current Miss USA with her tiara, but I care even less that Rosie is upset about it.

I always wonder what she has that keeps her going in the media. Her landing a spot of The View has given her a big new platform to stir up controversy. She bathes in it, which is some imagery I purposely throughout there to disgust you. She really does need to pay her PR firm a big fat bonus this Christmas though, ’cause they have been working overtime for her. Either that or she has a friend at CNN that likes to get her noticed.

Rosie joins The View, big news. Departing View members don’t want her there, newsworthy. Rosie comments on Danny DeVito’s drunken visit, yep news. Rosie pops her top off for a movie scene even though the fans won’t see it, yuck, in the news. Rosie’s views on Bush because she is a lesbian, somehow a big deal in the news. Rosie and Barbra Walters are feuding, now its over…rumors have it Rosie might be leaving The View, she announces she is not…Rosie said mocked the Chinese, she apologizes…are you get a general idea here? This is just ridiculous. Rosie rivals the number of headlines lately of the war in Iraq. By the way, she’s against it.

Perhaps the general public does actually care about what Rosie thinks. Ratings are up on The View since she is on, I think anyway – that is what the news reports. I shudder to think the state of our society if we are being led by this new morning personality. She’s nothing more than a comedian turned diva out of her own effort to be one. Before she even had decent media presence she was a pain to work with behind the scenes – which I hear not only from the news but from credible sources, believe it or not.

Maybe I’m just jealous. Yeah, you can believe that if you want. I’ll tell you what it really is. I can’t stand self-centered, overhyped and particularly left-winger media darlings. Rosie lives by making controversy. She is the essence of it by who she is and who she has created herself to be. Right down the whole lesbian thing (big surprise), which she milks at every chance. I think she’s a fake on so many levels, but she has worked up this image and is making enormous cash doing it. She is the alter-ego to Hollywood beauty couples that everyone can’t get enough of, therefore she is tabloid material for that end of the spectrum.

There, I’ve said it. That wasn’t so hard. I hope that I am not alone in my opinion, otherwise I might just have to move to Montana, give up on society stay in the high country, living off the land.

Man-O-Pause and Other Traffic Notes

I was checking out my traffic stats this morning – which I haven’t done in some time – and noticed a few new sites that linked over to various articles. It is always interesting to me to see which articles receive the most traffic and which end up getting linked to. The results may or may not surprise you.

By far the most popular topic searched for is Baggy Pants or Saggin’. That article rivals and often surpasses the traffic even to the home page! When I wrote that piece I had no idea there were so many people that agreed with the gripe.

Coming in a close second this week and often high in the polls is taking Taking Responsibility For Your Own Actions. Apparently, there are also a lot of other people tired of seeing our society relying on blaming others for their own shortcomings and wrong choices.

Third in the current rankings and one of my personal favorites is Chewing With Your Mouth Open. If there was ever a pet peeve I would devote my time to eradicating, this would be it. I don’t need to see or hear what you are eating, thank you very much.

I received a new inbound link today from a fellow hater of Smokers Who Litter. There is just plain no excuse for this nasty habit, much less smoking itself.

Most flattering though was a favorable review from about the What’s Gotta Go in general. Our fabulous periodic guest writes Ali gets a nod in the review as well. Thanks for the comments and link!

Though we don’t write here for the praise, it’s always nice to see things getting read whether the readers agree or not with the sentiment. Pure venting and fun humor alike, I am finding that writing periodically is really quite therapeutic. As always, guest writers are welcome and encouraged!

Hotels Boasting Top Rate “High Speed Internet”

This weekend my wife and I went away with her sister and husband and we searched one evening for a hotel that had high-speed internet. Normally it wouldn’t be a big deal but with a new project recently launched I wanted to be able to access any of my servers in case of a problem.

It was a Residence Inn Marriott which was extremely nice. I have always had good experiences with this chain. Excellent service, great continental breakfast, and clean rooms. They boasted their high-speed internet on the phone and I felt comfortable with staying there. Although, as most would agree, it is like a coin flip when it comes to high-speed internet at a hotel.

We walked into our room and immediately I saw a problem. There was a beautiful spacious table in the kitchenette area where I could place my laptop… but the wired service was next to the couch with a 4-foot ethernet cable! I wanted to scream!! This forced me (an experienced hotel internet dude) to go to drastic measures. I whipped out my Netgear travel router. I felt warm and fuzzy as I pulled it out of the cool looking black zipper travel bag with the fam looking on… YES, I was a hero… I was on a pedestal as the fam were digging out their laptops waiting for the magic words, “…OK! We’re On!”

I hooked the router up and it wouldn’t let me connect! I then did what any experienced troubleshooter would do… disconnect my router and hook it up direct… STILL wouldn’t let me connect! I called the front desk and got some part-time college kid who had, “no clue sir what to make of that”. He was quick to point out a customer service number on a trifold card that should be on the end table. I hung up and called them.

20 minutes on hold, 1/2 hour with level one support, 10 more minutes on hold, and another 10 minutes with level 2 support and finally we were connected!

Come on hotels! If you’re gonna offer it, at least 1) place the cables in the right spot and 2) have half a clue of how it works! – Peter

Ira Glass

Don’t worry, he’s not retiring or sick or anything. In fact, he co-wrote and produced a great new movie, and everybody should go see it. I just wanted to talk about him a bit.

His friend and contributor David Rakoff died this week, and so this morning I wanted to load a piece by David about his cancer onto my iPod. Couldn’t make it work for some reason, so I gave up and instead of listening to a random recent “This American Life” podcast, titled Amusement Park. Go listen to the first segment now, then come back.

Ira has gotten a lot of (deserved!) attention and praise for encouraging new talent (like Rakoff and David Sedaris and Mike Birbiglia and many others) and for doing really superb journalism about important topics, like the mortgage meltdown and a terrific hour about a runaway judge running a drug court in Georgia — a piece of investigative journalism that led to the resignation of the judge in question.

But if you really want to understand that Ira really does, think about that amusement park segment. Because it’s about… nothing. Well, nothing you’d notice or be interested in if I described it to you — it’s about a 25-year-old college drop out who runs the carnival games at a small amusement park in Kansas City. He doesn’t have any deep secrets, he’s not a gifted poet or musician or reformed criminal, he’s just a guy who loves his job. As Ira points out at the end, he’s not even that good at it, if measured by income to his employer… the amusement park makes more money selling food.

But Ira spends a day with him and crafts about 15 minutes of radio that is funny, fascinating and narratively gripping. It becomes a portrait of a man and his enthusiasms, about employees and employers, about motivation and fun and the reason people go to work, or may not want to. The central character becomes a Character, somebody you think you know, or at least would like to, and it left me thinking about how I approach my work and the people I work with, and how I can do both a lot better.

And here’s the thing you need to know — how incredibly hard that is. To understand that this is a person worth spending a day within the first place, then to record hours of interviews and sound and then tease out of that raw material just the right sound bites and add narration and music and make a great radio documentary. To make it into a story compelling enough to make complete strangers, who couldn’t care less about a topic of the story, fascinated with its essence.

Antofagasta makes C$96m all-cash Duluth Metals bid

Chilean copper giant Antofagasta will officially become a US copper-nickel miner if a proposed friendly all-cash C$96 million (US$84.63m) deal to acquire all of Toronto’s Duluth Metals is approved by shareholders in January.

Antofagasta and Duluth Metals had been 40%/60% partner in the C$2.77 billion (US$2.44b) Twin Metals Minnesota underground mining project located in the Duluth Complex mining district near Ely, Minnesota, at the end of the Mesabi Iron Range. The region is believed to hold one of the world’s largest untapped resource of copper, nickel, PGM and other precious metals, valued as much as US$100 billion.


Ironically, earlier this year, Antofagasta officials had declared they weren’t interested in increasing their ownership in the project. At the time, Duluth Metals could have bought a 40% stake in the project for C$220 million (US$206 million), which was what Antofagasta had spent on the joint venture.

Nevertheless, Antofagasta has made an all-cash offer for all of the issued and outstanding Duluth shares at a price of C$.045 per share. As a part of the agreement, Antofagasta has agreed to fund the liquidity requirements of Duluth with a private placement of C$2.3 million (US$2.03m) through to the closing of the deal. Payment of a bridge loan has been extended by 12 months.

In a statement Monday, Antofagasta CEO Diego Hernandez said, “The acquisition of Duluth provides Antofagasta with a long-term option to develop a large polymetallic resource in a stable and proven mining region. We believe that the Duluth Complex is an attractive deposit and upon closing of the offer we will commence the process of re-evaluating the project’s design while also continuing with the permitting activities.”

A pre-feasibility study completed last month and filed with SEDAR estimated the underground mine would yield 5.8 billion pounds (2,638,835 metric tons) of copper, 1.2 billion pounds (544,310 t) of nickel, 1.5 million ounces of platinum (46 t), 4 million ounces of palladium (124 t), 1 million gold ounces (31 t) and 25 million silver ounces (777 t).


Duluth Metals had hopes of finding a buyer for its 60% ownership stake in Twin Metals and potentially for its buyback rights for Antofagasta’s share of the JV. The other option would have been for Duluth to obtain project financing and go forward with the development of Twin Metals with Antofagasta as a partner.

However, during a conference call Monday with analysts and shareholders, Duluth Executive Chairman Christopher Dundas said, “These are challenging times. The Duluth board has considered all alternatives and believe that this transaction is in the best interest of Duluth shareholders in the context of world markets.”

One skeptical shareholder quizzed Dundas, stating he had bought the stock at C$1 per share. However, Dundas observed the Duluth share price had dipped to a 52-week low of C$0.07 cents on Halloween. Therefore, Dundas reasoned, “this offer at 45-cents/sh carries a significant premium.”


Nevertheless, another shareholder observed that, under US law, during a bid for a company, dissenting shareholders are permitted to request an independent valuation of Duluth Metals. Dundas responded that RBC Capital Markets has been retained to do a formal independent valuation.

Antofagasta already owned 10.4% of Duluth’s common shares prior to the deal and the London-based company has also entered into a lockup agreement with all of Duluth’s officers and directors and Wallbridge Mining Company for a total of 10.9% of Duluth’s common shares.

Dundas assured shareholders and analysts that Antofagasta believes in the Twin Metals project and “they believe in northern Minnesota as an attractive market” and would keep project permitting and development on schedule.

If another offer is made by a third party prior to shareholder approval of the deal sometime in early January, Antofagasta has the option of matching the offer. If it chooses not to, Duluth has to pay a termination fee of C$3.5 million ($3.085m) to Antofagasta.

The Twin Metals Minnesota project is expected to generate 850 permanent jobs and 3,500 construction jobs. However, environmental groups are worried about the project because of its proximity to the Boundary Waters Canoe Area Wilderness. The region’s watershed ultimately flows into Lake Superior.

Currently there are eight active taconite mines in the Mesabi Iron Range and two projects in development. Twin Metals is located at the eastern end of the range.

This post is popular.

Things for Teenagers to Do in London

There are a million fun, inexpensive things to keep teenagers occupied in London while on vacation. From dinner at a medieval restaurant to a ride along the Thames, there are things for every interest to keep teenagers entertained and happy in London, and that will allow them to say they’ve seen quite a bit of the city.


The Medieval Banquet

Get ready to travel back to Medieval London. This restaurant offers authentic cuisine from the medieval times, from the whole loaves of bread to water served out of metal pitchers. Enjoy family-style seating, burned down candles and torchlight, and actors dressed in classic medieval garb, including Henry VIII, fighting knights. They even serve vegetarian dishes. Located in Wapping, the Medieval Banquet is centrally located, just a few minutes walk from the Tower of London. (The Medieval Banquet on the Web).

To contact Medieval Banquet, go to, or go to
Ivory House East Smithfield, London, E1W 1BP, United Kingdom.
Telephone is +44 20 74805353.

The Tower of London

The Tower of London is steeped in history and lore; it is the perfect place to go to learn a little about the history of London and a great view of the city across the Thames. There is graffiti from the tower’s prisoners, including Jane Grey, a collection of Henry VIII’s armor, and tours by Yeoman warders (Historic Royal Palaces).

The Tower is located at
Tower Hill, London, EC3N 4AB, United Kingdom and telephone is +44 844 482 7777


Take a River Cruise on the Thames River

While on the Thames, it is easy to see Parliament, the London Eye, Shakespeare’s Globe Theater, the Tower Bridge, Canary Wharf and the Thames Barrier–and easy way to see quite a bit of what London has to offer. Relatively inexpensive and very entertaining, with food and tea available, it is a wonderful way to see the city.

To contact City cruises, call +44 (0)20 77 400 400.


The population of Bolivia is composed mostly of ethnic Amerindians: Quenchua, Aymara, Panos, Chipayas, Arauca, Chapacuras, Guarani. Most have kept their lives, traditions and customs intact. Ancient religions, Pachamama and even magic are still alive. The reunion of these people is a real cultural shock.BOLIVIA

Make sure you ask for permission before taking a photo of a person. Show respect for the traditions, culture and religion. The rural Indian population is facing serious economic difficulties and is concentrated in cities with common social consequences that cannot be hidden under the colorful traditional costumes.


One of the most remote countries and at the highest elevation in the world, Bolivia seems largely untouched by the passage of time. In Bolivia, there are more indigenous than in any other country in America. For tourists, Bolivia offers a variety of multi-ethnic cultural experiences, magnificent natural landscapes and extreme adventures. From the luxurious resorts on Lake Titicaca to the Uyuni salt lands, the hottest tourist attractions in Bolivia offer a travel experience that you meet once in your life.


In the jungles of Bolivia, in the Yungas region, the farmers don’t walk like ordinary people because they fly on the ropes like birds and are “faster than the astronauts”. These “flying men” are known as “cocaleros” or coca farmers.

Bolivia’s charm is given by its inhabitants, who are always dressed in traditional costumes, which is a rare thing to see in all the countries around the world. Also, historical monuments, old markets from the past centuries and traditional cuisine have brought Bolivia to the attention of tourists from all over the world. Salar de Uyuni is a massive salt desert and is located in Altiplano (the high plateau in Cordillera De Los Andes). It has become one of the symbols of Bolivia also because it reflects the sunlight in such way that it forms the illusion of a mirror, which reflects the sky. In the desert, there are numerous lakes that are atypically colored because of the mineral deposits in the area.

The Best Limos At Your Service

Driving around in a Limo or a sports car is not something that everyone gets to do on a daily basis. However what if you are able to do this every day and not have to burn a hole in your pocket? This is exactly what car rental services can do for you. You will be able to get the best sports cars and the best limos at your doorstep with just the click of a button. While this may have seemed like a distant possibility in the past it is very much possible in today’s date. There are a number of people that are availing of the service and are very satisfied with the way they are being treated. If you are looking for the best Limo rental service or sports car rental service then you do not need to look very far. All you need to do is look online for the best services that you can find or you can check You should always checked previous customers feedback and see what the best services that were offered were. This way you will be able to make the best decision and enjoy the ride of a lifetime with the help of the right rental service.

The world is quickly changing and nothing is unaffordable anymore. There are a number of services that are an offer that gives you the liberty of getting experiences that you wouldn’t have otherwise imagined. One classic example is a phone on hire or an expensive laptop on hire. These are the kinds of services that enable people to use gadgets that they have never used before. It is the same with a Limo rental service or sports car rental service. You will be able to drive in these vehicles and enjoy like you never thought possible before. Not everyone can afford purchasing a sports car or a Limousine. However a ride in these vehicles is now possible with the right Limo rental service.

The best part of limo rental service is that the services are very affordable and you can reach any destination that you want. You will even be able to make stops along the way and make heads turn wherever you reach. If your daughter needs to get to her graduation ceremony or you and your wife need to attend a family event there is no better way to arrive than in a sports car or a Limousine. This is exactly the kind of services that this rental services offer and you get the best experience of a lifetime.

You will get the best driver services and best in house services with these sports cars and limousines. If the drive is too long you are even provided beverages and eatables so that you do not get famished along the way. This is something that you would not be able to do if you are driving on your own. When you are driving a car you will not be able to take too many stops and your physical health will also deteriorate if it’s a long drive. You will not be able to enjoy the view with your family members because all you need to concentrate on is the road ahead of you. With the right rental service you will be able to get the best drivers and you will be able to get to your destination while you enjoy with your family members along the way. You will not even have to worry about any of the hassle that is associated with driving. All you need to do is get to your destination and the driver will take care of the rest. He will even take you back depending on the kind of service that you have opted for.

With a Limo rental service you will save on a lot of money and time as well. This is because of the services that are an offer and the convenience of the services. You no longer need to go into an office or an establishment in order to hire these services. You just need to go online and click on the vehicle that you want and put in the date and the destination as well as the time and the vehicle will be there at your doorstep. When you hire these services regularly you will also be given the best service possible. This is because the company is aware of you and they will also send the driver each and every time that is familiar with the way you travel and the route that you take. Once you get to know your driver personally you will be able to maintain a good relationship and the drive will always be smooth and without any hassle.

Another advantage of hiring the best rental services is you will be able to get away from the hassle of convincing the driver to take you somewhere that you need to go. Most radio cab service drivers do not really travel long destinations because they also need to get to someplace else. Most of the drives have their cabs on hire and they look to get home after they have completed their shift or need to take up destinations that are convenient for them. When this happens you will have to keep checking for different radio cabs time and again till you get a driver that is ready to take it to your destination. This is something that will waste on lot of time and you will not be able to get your destination on time. Imagine having to get to a business meeting and looking for radio cab services and each and every service cancels your ride. Not only will this increase the frustration but it will also make you late for wherever you need to get to. With the right rental service you will be able to get to your destination well ahead of time and the ride will also be very smooth. The drive will also be courteous and you will be able to reach your meeting or your destination in the right frame of mind.

Seven Marketing Lessons From Pulp Fiction

Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.

As a child of the 90s, one of the most lauded and influential films of that era for me was undoubtedly Pulp Fiction, thanks to its mix of dark humor, action, irony, and a unique tempo of scenes. It wasn’t a conventional movie when it came out, and even then I remember it sparking a lot of debate and discussion on topics like “is it too violent” or “what’s in the briefcase” or “should you ever take out your boss’ wife under any circumstances”.Seven Marketing Lessons From Pulp Fiction

Rather than trying to peel through the layers of the movie itself though, let’s take a look at what brand marketers can learn from Pulp Fiction. Here are seven of the best marketing lessons that Vincent Vega, Jules Winnfield and friends have for us. NOTE: Spoiler warning for those who have yet to watch the movie.

  1. Be smart about working relationships – Choose your business partners and your colleagues carefully. Vince Vega and Jules…great team. They know how to work together to tackle a project and seem to have a good time doing it. Vince and Mia Wallace? Not the best match-up. Each has a different goal for the night and they are not aligned on strategy. Even the rollercoaster relationship between Butch Coolidge and Marsellus Wallace shows how two opposing agendas can sometimes work together with the right intervening scenario (Zed and the Gimp’s agendas aside).Seven Marketing Lessons From Pulp Fiction
  2. It’s all about content – Everyone in the movie who comes in contact with the briefcase is transfixed by what’s inside. Is it gold? Marsellus’ soul? Diamonds? Tarantino claims it was simply a MacGuffin to keep the plot moving. What it actually was doesn’t matter…it grabbed people’s attention and motivated them. That’s exactly what good content does for marketers and the audience we are trying to reach. Keep in mind what you’re going to put in your proverbial briefcase before you focus on how you’re going to deliver it…
  3. Choose the right tools – Hammer, baseball bat, chainsaw, katana! Butch knows the result he’s looking for, and chooses the most efficient way to reach it.
  4. Don’t lose focus – Vincent Vega was on his game for most of the movie…he handles the situations with Jules, he handles Mia Wallace…but he drops the ball while staking out Butch’s apartment. By leaving his weapon on the kitchen counter while he uses the facilities, Vince shows us the importance of always being on the ball. Sure, maybe that’s why marketing is such a high-stress career, but we’re a group of motivated professionals and juggling updates, knowledge and responsibility is what we do.Seven Marketing Lessons From Pulp Fiction
  5. Word of mouth – Big Kahuna Burger…that’s that Hawaiian burger joint…This IS a TASTY burger! There’s no substitute for word of mouth and a recommendation from our friends. That’s why social media carries such weight, because ultimately we trust the opinion of people we know. If you are setting up tactics for a social campaign, first go back to see lesson #2 above, and then be sure that there is a conversational connection in order to get your audience talking, recommending and supporting.
  6. Have a plan, but be flexible – “Pumpkin” and “Honey Bunny” work out their strategy of how they’re going to rob the restaurant by citing third party research, industry trends, their own past experience, and divvying of responsibility. If it weren’t for Vince and Jules, it likely would have been a flawless robbery. The lesson to take from this scene is that when Pumpkin and Honey Bunny do encounter that unexpected roadblock, they re-assess and adapt to the situation. As much as we can plan and prepare…PR interviews, events, media buys, etc., there is always the likelihood that something will need to change and we will need to roll with it.Seven Marketing Lessons From Pulp Fiction
  7. Drink good coffee – Jimmie buys the gourmet expensive stuff because when he drinks it he wants to taste it. This is more of a personal takeaway that I adhere to. Life’s too short to waste on crap coffee.