Promo or discount codes can be used to boost product sales by providing a cash rebate or discount for an item. However, did you know that you can also make use of promo codes in the promotion of events? If you are interested, be sure to read below.
Listed below are some tips that you can use so that you can ensure that your event will gain success through the use of discounts or promo codes.
- Find out what is your objective
Find out the number of signups or ticket sales that you need to sell so that your discounted amount will be earned back. Having this information will assist you to then arrange for the length of time that your discounted tickets will be available for purchase, and the number of uses of every codes before they are depleted, and the total number of discount codes that can be used.
- Decide on the type of discount you want to provide
After establishing what is your target number of sales, you should pick the best kind of discount coupon to assist you in promoting your event. Based on goals, you could simply try to apply only one type of discount code, or implement several discount varieties in the duration of your sale.
Here are some of the code types that you use:
Early bird discount codes: Utilize this type of promo code to encourage visitors to purchase their entry pass early. As an example, a $20 discount code that is only available for the 50 people who buy early will promote people to purchase, because there will be the possibility that they won’t be able to take advantage of the sale discount later.
Flash sale: Make use of this discount code to reinforce ticket sales or sign ups in if your event is organized in a low sale time. Flash sales that are conducted during holiday seasons are particularly preferred because sending tickets as holiday presents are one more reason to purchase tickets.
Boost sales for less popular days: Utilize this lower price cut to bring even more participants to training courses or lessons with low attendance. As an example, you can provide $12 away from admission to a day of the week with the least amount of participants, such as a Tuesday.
Offer special VIP discount codes: Take advantage of this discount code to make an impression on VIPs or patrons by generating secret offers that only VIP’s can use. This will make your VIP program more appealing. Just provide them with a unique code that unlocks a hidden VIP admission system on your website.
- Distribute your discount codes on coupon websites
You can give your discount codes on popular websites that are publishing discount points review, especially if you don’t have a website that has high traffic. With this, you can greatly expand your reach, allowing more people to be informed of your sale.
You should try to contact and partner with a lot of websites dedicated to promoting coupons or vouchers. However, take note that you need to compensate the website that published your coupon discount for every ticket that they managed to sell. This is because, without those websites, you wouldn’t even gain those sales.