In today’s times, making a website is easy. It can be done by hiring a professional web developer or by using one of the online services that offer free website templates. The difficult task is to popularise your website in an organic way. In this article, we bring to you 8 tips that can help you drive organic traffic to your business and help your sale-
- Make Engaging Content
Your website is the face of your business. It is what causes a lasting impression on your visitors. Your website should consist of regularly uploaded content that is engaging and unique. This content can be in the form of text, audios, videos, or graphics. The quality of this content defines and affects the number of visitors that any website receives. If the visitors are impressed by your content, then they can become customers of your service/product.
Content can be in the form of information that you upload on the website itself or on your blog. Both are equally important. Content on the website should be of the perfect length; it should describe the product/service in detail, but it shouldn’t be too information-heavy. Creating a blog for your website is a smart way to generate traffic. This can achieve multiple purposes; it gives information to the readers and also increases the chances of sale for your business.
- Maximise Search Engine Optimisation
It is important to ensure that more and more people reach your website. This can be done through search engine optimisation. This refers to the techniques used in order to increase the number of visitors to a website by highering the website’s search engine placement. Basically, search engines use algorithms to show us results based on the words we type in the search bar. Good businesspersons know how to make use of this.
Smart use of keywords, headlines, sentence lengths, paragraphs, backlinks, meta-descriptions- are all tricks used by content writers to make more and more people view your website content. The smarter you are in utilising these tools, the greater will be your web traffic service. This means that you will rank higher in search engines and more people will visit your website.
- Utilise Social Media Platforms
People of different demographics and regions can now be found n different social media platforms like Facebook, Instagram, and YouTube. These sites have become hubs of business. It is possible to popularise your product in front of a big audience by marking its presence on different social media sites.
Each of these sites offers a unique form of content- Youtube uses videos, Instagram uses images, and Facebook uses both. The reach of the content on these platforms can be gauged by its likes, comments, and shares. These platforms offer an intimate way of interacting with and engaging new customers. You should carefully devise a social media strategy. With this, you should ensure that you have a schedule for posting unique and interesting content on a regular basis.
- Make a Mailing List
An easy and necessary way of keeping in touch with your past or potential clients is by creating a database with their mailing address. You can send them periodic newsletters through their emails. These newsletters can contain information about your service/product and new offers and schemes. This will help in creating a loyal following of your product/service. Those who are interested may end up investing in your product/service again.
Another important trick used by businesspersons is to add the name and logo of their brand at the end of their mail. There is a possibility that this can spark an interest in your brand in at least some of the many people whom you mail every day.
- Bookmark your Content on Social Bookmarking Websites
Submitting your content to social bookmarking websites like Pinterest, Dribble, Dig, and Pocket has many benefits. You can create a free account in any or every one of them and begin uploading your content.
These websites have millions of users who search for products/services under a particular topic of their liking. So, you can get viewers who are directly interested in your product/service. These websites take content in the form of articles, websites, images, videos, and graphics. And they are a great free means of web traffic service.
- Review your Analytics
While you take all these steps, it is important to analyse what results they are generating. Google analytics offers free services to business websites. It can be a good resource to analyse what is working for your website and what is not. You can measure the amount of time that readers are spending on each content piece. Through this, you will know what content is clicking with your users and what is not. And you can make the necessary changes that can help your sales.
It is important that you do the same for your social media accounts as well. Analyse how big is your audience and what it likes. This can be done by analysing the views, comments, likes, and shares. Once you know this, you can engage more people by creating content that is being liked. This can automatically drive organic traffic towards your business and boost your sales.
- Increase Online Engagement
There are many people out there who are looking for the product/service that you are offering. You need to find these people by engaging with them only. It is a common practice for people to ask questions about the product/service that they want to invest in on sites like Quora and Reddit. A smart businessperson can tap on this.
What is important is that you create accounts on these platforms and then engage with people by giving them information that is valuable for them. This will give you and your blog authenticity. When you tell the world about your knowledge of a particular service/product, you demonstrate your expertise in that service/product. In this manner, you can organically divert them to your blog and website.